[Надя]

Здравствуйте. У меня появилась проблема. Мне надо было сделать доклад на конференцию, и я наворотила так, чтоб лексика поубийственней была. А тут оказывается мой доклад ещё и на русском нужен. А я не могу его на русский перевести. Помогите пожалуйста, если кто может.

Innovations in the world hospitality industry


Improvements to a hotel’s competitiveness yielded by technology are most of an evolutionary nature, delivering benefits in relatively small increments that are quickly absorbed by a consumer directed market.
Commercial oriented hotels offered a concierge staff to assist with professional services. And for this level of service they can expect a premium from business travellers, not to mention a hefty tip. Exponentially increasing requests began to take a toll on hotel staff. Staffed business centers offered some relief.
Most hotels operated this department as a loss, but relished some marketing leverage and perceived competitive advantages.
These staffed centers are typically operated during “business hours” and certainly not during the “eleventh hours”.
85% of business require the use of some type of office equipment (copier, printer, fax machine), and their choice in accommodation depends on existence of such equipment.
For example, every Wingate Inn hotel in addition to in-room amenities such as entertainment systems, cordless phones and high speed Internet access, etc. features a 24-hour access business center with free usage of fax, printing and copying equipment.
The Wingate strategy is a slighter higher room rate by an efficient working environment for the business treveller.
The fact that these niche oriented properties are gobbling up share from hotels that lack these office product offerings should serve as awake up call to those who have yet to consider a self-service business centers. Simply providing a computer workstation to your guests is a nice gesture, but requires some expertise on the part of the staff.
Urban luxury and boutique properties are trending towards the in-room services and office products placed in each guestroom or a portion of the room.
One form of cashless access to state-of-the art products is made possible by TransAct, USA Technologies’ patented credit cards authorization technology.
These technologies allow to meet the copying, faxing and computing needs of its business travellers 24 hours a day.
Business center usage is clearly on the rise.
Pricing for usage of such services can be set remotely and increases consistency among properties of same brand. The property pays a monthly service fee for the above and partakes in a percentage of the profits.
AlfaNet Hospitality Systems introduced The Office. In addition to “best-of-breed” hardware, popular business software and email access via major on-line providers, The Office also features turn-key Business Traveler Services. Travel information, world news, financial information, sporting event and ticketing services are up front and convenient. Electronic concierge services will help eliminate the need for some hotel collateral material and calls placed to staff for local information. Direct marketing of other hotel services can be incorporated into the electronic display.
Using of The Office equipment reduces the risk of fraud and unauthorized use. The Office has a built-in remote monitoring system that proactively alerts AlfaNet’s Customer Care Support Center of any potential malfunctions including paper jams.
The creator of Business Anywhere, Kim Kao, describes alternative technology that is employed by Santa Anna-based vendor of audio visual and stands alone office products. A patented fully interactive touch screen allows for the operation of up to 256 devices, including vending machines and video conferencing. Business Anywhere has recently been selected to be the sole provider of stand-alone business centers implemented in Hilton Hotels.
We are entering the era of fully automated hotels and their guests to an expansive marketplace of diverse products and services offered by an array of providers. There exists the possibility that some day technological innovations may actually reduce business travel. But as long as our guests are schlepping their laptops down the causeway, into overhead luggage bins, and up to our hotel rooms, we must be prepared to supplement their tools and support them in a world where commerce never sleeps.